Is your blog not getting the traffic you think it deserves?
A few simple tips and tricks might be all it takes to dramatically increase your search appearance and traffic.
Here are 5 great ways to boost your search appearance in Google:
This could be and in fact is, an essay in itself. But just in case you’re new, I’ll run through this a bit here.
noun: keyword; plural noun: keywords
a word or concept of great significance.
“homes and jobs are the keywords in the campaign”
- a word that acts as the key to a cipher or code.
- an informative word used in an information retrieval system to indicate the content of a document.
- a significant word mentioned in an index.
That’s the definition. But what does it mean to you, the blogger? Let’s have a look.
That is what your keyword needs to be. It also needs to be relevant.
You don’t want to write an article about Mount Everest when you’re keyword is socks. Bit of an extreme example but some people try writing a blog post about anything and then slap in a few high traffic keywords in hopes that they will rank high for those keywords.
And then there’s long tail keywords. Best to give an example of that. Let’s use Mount Everest.
where is mount everest located
who climbed mount everest
information about mount everest
Finding the right keyword is not an easy game. But it is extremely important if you want to rank in the search engines. You need to spend a lot of time, first learning about keywords and how to choose them and then you’ve got to actually delve into the search itself for the keyword best suited to your niche.
(Maybe search for run on sentence:-)
2. Keyword density
This is not how stupid your keywords are, but the number of times you use them in your post or article. It used to be that writers would plaster their article with the keyword literally having it upwards of 20 times.
Going even further back some people would “hide” their keywords in white text at the bottom of the page and have it listed a hundred times. They would have the text color as white on a white background so it wasn’t messy and distracting to the reader, but the search engines could still “see” them.
So you want to ignore any advice in that respect and stick to one or two keywords in an 800 word article. This will be sufficient for the search engines. Too many and the search engines will get snarly, not to mention your readers stumbling over the same word every other sentence.
So don’t overdo it.
3. Don’t focus on just one keyword
You write 50 articles or blog posts all focusing on the keyword “socks”. Not gonna help.
How about, knee high socks, toe socks, men’s socks, women’s socks, argyle socks, merino wool socks.
And try this: “What type of socks should I wear with hiking boots?” Now that’s a long tail keyword. But that’s what people search for and that’s the kind of thing you have to focus on.
Matt Cutts gave this example: don’t just use “Mount Everest” as a keyword; use “How high is Mount Everest”
The more and varied the keywords you use, the more opportunity that you have of getting higher in the rankings, for many of them.
4. Keyword URL
This can be tough. Not to understand, but to obtain. Getting a good domain name with your keyword in it would be great, but chances are it’s already taken. But if it’s not, do you really want it?
If your niche is extremely unique, like the top home security systems in Texas, then maybe it’s a good idea. But let’s look at socks.
What are some domains that you might use?
socksrus.com, .net, .org,
OK, I could go on ad infinitum but the point is that should you get your keyword in your domain url, you may end up drowning in a sea of socks, where there are so many urls with “socks” in them, it really doesn’t help. (Your just waiting for me say “Put a sock in it,” aren’t you?)
And as far as Matt Cutts and Duane Forrester are concerned, it doesn’t necessarily help all that much.
(If you’re not familiar with those names, hop to it)
And this is a great segue into the next topic
Having your keyword in your url, or domain name, might be cool, but it would be even cooler…ok more cool, if your domain was brandable. If you have more of a generic name you don’t limit yourself to future possibilities.
A website that talks about general health products and supplements would be much harder to rank in search engines than say one that talks about the best beef protein isolate supplements.
Let’s get back to socks.
If you had socksrus.bling, you’re pretty much limited to selling socks. You might be able to branch out a little bit, but when someone sees the url, that’s what they’ll expect to find, socks. And if they’re not looking for socks, they pass you by.
However, if you had something like garmentfactory.bling you’ve got a lot more options there and customers will be more likely to check out your site because of that.
You may have noticed how short that brandable name was. Two words. Short and sweet. Easy to remember. joesgarmentfactoryandsockemporium.com just isn’t going to cut it. Just make sure you don’t step on someone’s toes, i.e. using a trademark that you have no authorization for.
Don’t just jump in and grab a domain. Do some research and think it over. Make an informed, intelligent decision. This new domain will follow you all over the internet.
This is a sponsored post by MLM Companies, a website that reviews the top direct selling and MLM companies in the game.